Join AIA Central New Jersey for this Virtual Seminar:

YOUR CAPABILITIES DECK IS ALL WRONG: Strategies and techniques for client growth

Friday, November 3

12pm - 1pm

Course Description:

Join us as Ed Delia demonstrates the “right-side-up” capabilities presentation model that eliminates the competition, accelerates the selling process, and drives more sales “wins.” Take advantage of this great opportunity to discover the presentation deck strategies and techniques that will drive your sales efforts toward achieving your most important goal: sustainable growth in your architectural practice.

Participants will receive a free template for use after the presentation.

Learning Objectives:

1. Understand the power of a capabilities deck to enable you to sell with greater confidence, knock out competitors, and close with more speed and effectiveness.
2. Develop a right-side-up approach to making a more compelling and engaging presentation that immediately draws your prospect in.
3. Properly position your firm and your examples of work with more impact using a less-is-more approach.
4. Guide your future clients to a definitive next step in the buying process.

Speaker:

Ed Delia became President of Delia Associates in 1998, assuming full control of the company founded by his father, Michael A. Delia, in 1964. Under Ed’s leadership, Delia Associates has contributed directly to the success and growth of a wide variety of clients, from global to regional organizations.

The firm has helped many businesses to grow and expand their sales opportunities through the development and implementation of highly successful brand-based programs. Known for its business-centric creativity, Delia Associates has received numerous professional awards and industry commendations.

Under Ed’s direction, Delia Associates developed and launched a proprietary brand development system designed to take customers through a detailed process that results in the development of a unique brand identity platform. This innovative and self-contained system, called The Brand Leadership Solution™, was first introduced in September 2003. To date, it has been successfully used to launch, introduce, or revitalize more than 200 brands.

Ed earned the distinction of being named one of NJBIZ’s “Forty Under 40,” which recognizes up-and-coming business leaders in New Jersey. He is a past recipient of Somerset County’s Outstanding Business Person of the Year. Ed was also recognized with two Chapter Achievement Awards while serving on the board of the Entrepreneurs’ Organization NJ Chapter.

Ed is one of only 250 professionals nationwide to be designated a Professional Certified Marketer (PCM) by the American Marketing Association. He has been a Vistage Expert Speaker since 2007, and a Vistage member since 2011. Throughout the year, Ed presents to numerous business organizations and associations on the subjects of brand development and digital branding.

Connect with Ed Delia via LinkedIn: https://www.linkedin.com/in/eddelia/

About Delia Associates:

As B2B Branding & Marketing Experts, Delia Associates can take your brand to the next level. Your brand is the most valuable asset to your business. When it’s decision-making time, a prospect’s lasting perception of your company as a brand is what’s remembered, appreciated and acted upon.

Ultimately, our experience with B2B Branding tells us that perception becomes reality. At the point of first contact, your customers are buying their perception of your brand and offering. The positive anticipation of using your product or service for their benefit drives your customer’s behavior.

Companies that have undertaken a real B2B Branding process have consistently outpaced unbranded ones, realizing greater market share, higher margins, happier personnel, and delighted clients.

Learn more about Delia Associates at: delianet.com

Registration:

Please contact Elina at [email protected] if you have any questions or request for special accommodations. Virtual meeting invitation will be provided one day prior via email. 

$0.00 AIACNJ Member Ticket

$0.00 Non-Member Ticket